Ensuring brand standards with SnapShop
Mondelez is a multinational confectionery, food, and beverage company with 40 sellers from Lindenes to Nordkapp in Norway. Mondelez has a great need to get an insight into how it looks at the shops at any time and it has become a real challenge to get an overview of all product campaigns that reach across the country.
The answer to the problem is SnapShop, a solution to collect, share and report store data through an mobile app.
“Our challenge was that we did not have a complete system where we could document our campaigns in the stores”, says Mondelez Norway’s sales system coordinator Per-Arne Baakind.
Using SnapShop has given Mondelez a unique overview.
“Our sellers use SnapShop daily and this gives us real-time data on how it looks like on Kiwi in Alta and Rema 1000 in Mjøndalen right now. Snapshop is a tool we had not done without”, says Baakind.
Quick and easy to use
Every Mondelez seller has the SnapShop app on their phone. When the seller enters the store, he or she uses the SnapShop app to photograph for example the Easter-campaign for Kvikklunsj chocolate. Each image is automatically tagged with GPS, time stamp, store, category and any comments from the seller. With a single keystroke, the completed image is sent to Mondelez’s own database, where all information is stored.
“It takes approximately 40-50 seconds photographing, tagging and sending the image to the database and the only requirement is to be able to take a mobile photo”, Baakind specifies.
As an administrator at Mondelez, Baakind can easily create and keep an eye on Mondelez’s in store campaigns, while sellers will immediately be notified in the app if it is a new, active campaign, and can then report status.
Easy archives and inspiration to all
SnapShop is not only used as a real-time data tool. Mondelez also has a historical archive, with nearly 30 000 images.
“If you were to send pictures via email, it would be impossible to save them in a systematic way. Now everything comes into predefined directories that instantly gives you the answer to what you’re looking for. “
SnapShop search system makes it easy to find earlier campaigns. With just a few keystrokes you can filter out and search down to the smallest detail in the campaign you’re interested to know more about.
“We have all campaign data stored in the same location and accessible to everyone in Mondelez. “
With Snapshop it is quick to get an overview of how it looks in all stores across Norway and if something needs to be changed, it’s easy to fix.
“It also works as inspiration and exchange of good ideas between the sellers”, said Per-Arne Baakind.